The connection between the Komen Race for the Cure and some of its sponsors has always been a little unclear to me. Yoplait yogurt, for example. Given its main product, which itself may play a role in the development of cancer, is produced with the widely-criticized practices of industrial agriculture. (According to Natural News, "well-documented scientific studies have implicated the [rBST bovine growth] hormone in precipitating prostate, breast, and colon cancer.")
But the KFC-Komen partnership takes this strange-bedfellows relationship to a whole new level. Under the Buckets for the Cure program, KFC has pledged to donate 50 cents from every 'pink bucket' sold to Komen. As if the "double down" sandwich wasn't offensive enough.
I'm a little late in the game on this one—the partnership was launched last month—but having studied nutrition and having had several close relatives and friends affected by breast cancer, I couldn't resist taking a closer look at exactly what is wrong with this picture.