The first time you breastfeed will likely be in a hospital bed with a kindly (we hope) lactation consultant guiding baby's mouth to the right spot. At that point, ambiance is the least of your concerns. But once you're on your own at home, you'll want to find a quiet place where you and baby can relax. Think low lights and limited noise. Not only does the right environment put baby in the mood, but it also sends your body the signal that it's time to let the milk flow. Of course, this isn't always possible. If you nurse long enough, you will inevitably find yourself in the backseat of your car (parked, of course), fumbling with your nursing bra, trying to calm a hungry infant and doing your best not to flash the guy parking the Explorer next to you. Setting the mood isn't so important then, but that's the exception rather than the rule.