If you've matched your skin tone and your bronzer, you're ahead of the game. But your skin tone changes from season to season. Bronzers are usually most natural looking in the spring and summer, which makes sense since those are the sunnier seasons. In fall and winter, some women prefer to exchange their bronzer for blush. But that doesn't mean you can't wear bronzer in the colder months. Whatever time of year, it's important to adjust your shades with the seasons [source: Thomson].
In the spring and summer, bronzers can look great on your skin. You can use a bronzer to add contour and "sun" to your face. But even if you don't spend much time outdoors, using a bronzer in the warmer months can be relatively easier in terms of color selection because a warm glow just looks more natural during that time. But in the winter, your skin may lighten up to three or four shades [source: Thomson]. If you use the same bronzer (or blush, for that matter), the results will come across looking unnatural. To keep that natural glow, simply lighten the shade of your bronzer or blush in the fall and winter.
Although in general it is recommended to go one to two shades darker than your skin color when it comes to bronzers, that rule can vary by season. For example, if you are someone who usually tans during the summer months, you can get away with using a bronzer that is two shades darker than your natural skin color. This would help you maintain a bit more of a summer glow [source: Hebert]. However, if you don't maintain that tan year-round, you'll likely want to switch to something that's just one shade darker in the winter months.
Now that you know you need to look for a shade based on your skin tone and that can change with the season, it's time to consider which bronzer shades to choose. And you'll find out why too much shimmer can sometimes be a bad idea.