While we would all love to believe every claim put out by cosmetic companies, you have to exercise caution. Cosmetic companies are on their own when it comes to testing their products, and they're not going to put anything uncomplimentary on their labels. The U.S. Food and Drug Administration does not test cosmetics before they are sold in stores. It does, however, require that labels carry truthful information. The law says that the label must tell what the product is, what's in it and how to use it safely [source: U.S. Food and Drug Administration].
So, all of the promises on the labels are true, right? Well, sort of. This is why some companies assign their own names to the ingredient compounds found in their products. The scientific-sounding words they use to describe the compounds lead some consumers to buy, thinking that the compound is scientifically approved. Also, you'll see cosmetic companies carefully word their claims, using suggestive phrases like "reduces the appearance of wrinkles" and "helps eliminate signs of aging."
It would be great to put on anti-aging makeup and have all of your wrinkles disappear, but that probably won't happen. The kinds and amounts of active ingredients in a product determine how effective it is. Over-the-counter wrinkle-minimizing makeup has lower doses of active ingredients than a skin care prescription you would get from a doctor. You may have to use the product consistently and for a long time to see any promised results. Also, some of these products may cause skin irritation, so it's always good to read the warnings on the label. The results you get from the product might not be worth a rash or nasty sunburn. As the consumer, you should weigh the benefits against the risks. Overall, you might see some improvement by using wrinkle-minimizing makeup, but if you desire a more dramatic result, it's best to see a dermatologist.
For lots more information on skin care, look over the links on the next page.