In the skin care industry, you don't always get what you pay for. That $200 tonic promising radiance, wrinkle reduction and blemish control may end up leaving you with nothing more than an adult acne flair up. Since the Food and Drug Administration (FDA) classifies facial moisturizers as cosmetics, they aren't as closely regulated as, say, the cucumbers you slice to cover up your eyes. For that reason, the marketing jargon on packaging can't be entirely trusted.
Instead, pay attention to ingredients. If you have sensitive skin, look out for fragrance-free and oil-free options. For oilier faces, keep your eyes peeled for noncomedogenic (non-clogging) formulas [source: Mayo Clinic]. While the FDA doesn't require companies to disclose exactly how much of every ingredient is in each product, they do list ingredients in order of amount. By scanning the fine print, you may find that even generic brands offer the right combination for a much better price.