Moisturizing ingredients in men's body wash can vary, but their presence makes the cleanser gentler on the skin than soap. If you see glycerin, petrolatum, aloe vera, shea butter, or mineral, soybean, almond or olive oils listed in the ingredients, the body wash is definitely the moisturizing type. As you're scanning product labels, you'll want to avoid certain ingredients like sodium lauryl sulfate and other detergents because they tend to be harsh -- stripping the skin rather than buffering it from the elements.
Some people use regular washcloths or even just the palms of their hands to apply and shower with body wash. But if you're using a moisturizing body wash, you probably want to get the maximum benefit from it. The secret is in the lather. To tap into the power of body washes, use a tool like a sponge that will create the most suds. The pouf is the ideal implement to allow body wash to condition the skin [source: Aral]. The nylon webbing allows the body wash to mix with water without washing away; when this happens, emollients, like petrolatum, lubricate the skin while humectants, such as glycerin, lock moisture into the skin.