For politicians looking for votes, or researchers looking to make a mark, baby boomers represent the go-to generation. With more than 100 million Americans now over the age of 50, their votes and dollars are recognized as being more important than ever.
While most Americans support trimming the deficit, few politicians will attach their names (or keep them attached) to legislation that would save money by cutting Social Security, Medicare or Medicaid. Even when doing so makes sense on paper, it begins to make a lot less sense when you're facing a town hall full of fired-up boomers. Older Americans tend to be more politically active, and such a large voting bloc carries a lot of influence with elected officials, especially when many of those elected officials are themselves nearing retirement age.
As we'll next learn, demand for coffee won't be easing up anytime soon.