Whether they've been reading food-product labels for years, or have become more conscious of their diets because of high cholesterol or blood pressure, boomers are paying more attention than previous generations to food choices.
This is a good thing, since so much of the food available is pretty unhealthy, whether it comes from a fast-food restaurant or the neighborhood grocery store.
One survey indicated that four in five boomers are more food conscious, more attentive to food labels and know more about the origins of their food products than they did in 1980 [source: Whole Foods Market]. The same survey showed that more Americans -- boomers included -- are buying organic food items, and a larger percentage of their grocery purchases are organic products than they were in years past.
This is due in part to concerns over food quality, the use of additives, insecticides and other unnatural products during food production and preparation, and a greater concern about environmental practices.
Of course, as we'll find out next, moderation isn't always so easy.