Ancient Egyptians, Greeks and Romans loved makeup -- archeologists have found evidence of cosmetics kits containing primitive versions of mascara, foundation and lipstick. However, these early civilizations were exceptions to the rule, as makeup was mostly shunned in the centuries following. If you saw a woman wearing lipstick in the 1800s, for example, you'd think she was either a prostitute or a stage actress (a profession that was usually considered as awful as prostitution). Queen Victoria went so far as to call all makeup vulgar in a public address, and modesty was the defining beauty trend for many years.
But makeup came back in a big way thanks to the introduction of motion pictures. Max Factor is often called the father of makeup because, not only did he formulate products that looked good on the big screen, but he also had the foresight to market them to everyday women. Today, makeup is a billion dollar industry that can adjust to whatever looks happen to be in style -- you can buy everything from bright, bold colors to products that make it look like you're not wearing any makeup at all!