The National Alliance for Tobacco Cessation (NATC) is one of many programs that receives funding from the American Legacy Fund, part of the 1998 Big Tobacco settlement. This out-of-court Master Settlement Agreement required that tobacco companies pay $250 million over 10 years to the fund [source: Wilson]. The NATC sponsors the online resource EX, which helps people quit smoking and stay smoke-free.
Through the EX site, smokers can make a "Quit Plan," which takes detailed information about you and your smoking habits, then helps you create a quitting calendar and provides a tailored checklist designed to help you quit smoking and stay a nonsmoker for life. The program helps smokers identify their smoking triggers by tracking when they smoke, then helps them separate themselves from common triggers like eating, driving, or drinking coffee or alcohol. It also provides support as you near your quit date and tips for avoiding slip-ups.
Often, ex-smokers have just as much difficulty staying smoke-free as they did giving up cigarettes in the first place, and EX has resources to help stop them from picking up the habit again. They emphasize education, focusing on the health benefits of not smoking, and they also address two issues that ex-smokers often struggle with: maintaining a healthy weight and relieving stress.