No matter your skin tone or style, chances are you wear something on your lips. Polished lips can complete an overall makeup look or stand on their own as attention-grabbers.
So, lipstick or lip gloss? Lipstick is more opaque, and tends to stand out more than gloss (although that depends a lot on color choice). Gloss provides more of a subtle shine, and can make lips look plumper.
Both glosses and sticks come in a huge array of colors. Your lipstick color should match your skin tone, not the bright blue shirt you're wearing. Brownish pinks, soft pinks, light red and beige lipsticks are the best accents for lighter skin, while darker reds, burgundies and browns play better off dark skin.
You can also pick from different lipstick textures. Creamy and moisturizing lipsticks look good when you first apply them, but you'll be reaching for the tube again within hours. Long-wearing lipsticks will stay colorful through a full eight-hour day, but that resilience makes them harder to remove at night. To accentuate thin lips, first apply a neutral-colored lip-liner just outside of your natural lip line, and then fill it in with lipstick.