Hands down, moisturizing your skin is the No. 1 key to getting makeup to do what you want it to do. Using facial products made for dry skin, cleanse your face, then moisturize three to five minutes prior to applying cosmetic foundation. Makeup artists and beauty experts also recommend slathering on a layer of makeup primer, which adds a protective barrier while eliminating dry patches and allowing the makeup you'll apply next to stay put nicely. Now, there are even high-definition cosmetic primers that put your skin in the best light for photography and video. You may also want to use eye cream or serum to smooth away wrinkles from around your eyes.