Just as the kind of eyeliner you choose depends on your natural characteristics and the style you want to achieve, the kind of mascara you choose also depends on these factors. If your hair is fair, use a brown mascara. If you have dark hair, you can use a brown-black or a black mascara. Different products have different functions, too, such as lengthening or thickening, but keep in mind that these extra functions might mean there are more ingredients in the mascara that can stick to your eyelashes.
To create pleasantly plump lashes, hold the mascara wand parallel to your eyelid at the base of your eyelashes. Slowly wiggle it over your lashes from root to tip. You might want to use several coats of mascara for an intensified effect. Just make sure to let each coat dry for about 10 seconds between applications [source: Cover Girl]. One trick is to apply the first coat to your upper lashes from above, then apply the second coat from underneath. Use an eyelash comb after applying mascara to remove any clumps.
You can also apply mascara to your lower lashes, depending on the look you want. Mascara on the lower lashes will usually appear much more dramatic than mascara on the upper lashes alone.
Now that you've spent countless minutes painting your eyes, don't forget to frame them with perfectly groomed brows. Read on to learn how to tame these sometimes wild beasts.