Whether you shop for makeup in a drugstore or a department store, you will be faced with an overwhelming choice of wrinkle-minimizing skincare products. Descriptions on labels can be confusing because cosmetic companies come up with their own ingredient formula names. Again, this is why it's important for you to be an informed consumer, knowing which ingredients are most often in wrinkle-minimizing makeup and what they do.
Many of the leading makeup brands include a line of anti-aging products. L'Oréal's Visible Lift Line Minimizing & Tone Enhancing Makeup advertises the use of retinol to fight lines and wrinkles. Both Prescriptives' All Skins Mineral makeup foundation and Clinique's Repairwear Anti-Aging Makeup include antioxidants, which, according to advertisements, help reduce wrinkles and other fine lines.
Meanwhile, Revlon's Age Defying Makeup incorporates hexapeptides and botanicals into its formula, which advertises a nearly 90 percent decrease in the look of your lines and wrinkles. That's a high number, but personal success can vary depending on how often and how properly you use it, not to mention how deep your lines were to begin with.
Smashbox uses peptides as well as anti-oxidants in its powder foundation called Halo Hydrating Perfecting Powder. The company claims that clinical studies have shown a 33 percent immediate reduction of eye wrinkles, which jumps to 67 percent after six weeks of continued use.
There's a trend here -- no matter which brand you choose, it comes with the promise of age-defying results. But the real issue is whether you can trust these claims. Your best bet is to look at label ingredients instead of promises. You've already learned about retinol, alpha hydroxy acids, tea extracts, antioxidants and peptides. Now you can put your knowledge to work, read the labels and choose the brand you think is best.
To learn more about the effectiveness of your favorite wrinkle cream, read on.