Applying your facial moisturizer may seem like a no-brainer, sure, but there is a correct technique to it. Always apply lotions sparingly with your fingers, and always with a gentle touch.
Moisturize your cheeks first, using smooth outward strokes (not circles or up-and-down). Use very gentle strokes around your eyes, applying outward toward the temples, and also between your brows. When applying lotion to your neck and forehead switch to gentle upward strokes. Re-apply your moisturizer after every time you wash your face (once or twice a day for oily faces), within three minutes of cleansing for the biggest hydration benefits.