You rub moisturizers in harshly.
Applying moisturizer is an art according to some dermatologists. You have to be careful and not just rub moisturizer all over your face, says Dr. Goldburt. "I recommend applying lotion to the eyelids with the fourth finger, since it's the weakest finger, and you'll do it softer. The eyelid skin is a lot thinner than the skin on the rest of the face. That goes for cleansing in that area as well," she says. You're better off cleansing and moisturizing gently, never scrubbing, so your skin remains healthy, soft, and radiant. [source: Dr. Goldburt]