What's the difference between a "manicure" and a "nail treatment"?
It's the difference between being teased by the guys and simply being a relaxed, well-groomed man. A thin line, perhaps, but a significant one if you're a guy who loves a good spa day.
In the last decade, spas have gone from being the exclusive domain of women to providing a full menu of treatments tailored specifically to the needs of men. And as the "metrosexual" trend goes increasingly mainstream, men are embracing the experience: The International Spa Association reports that men now constitute about a third of all spa-goers.
Perhaps we're returning to the ancient Roman (and Nordic and Turkish) tradition of bathing as male ritual, where soft-skinned men were men and where one's mode of cleaning up was a matter of rank.
Or maybe guys are just discovering the deep joy that is the facial.
Either way, the spa experience has entered the male realm, and the result (or maybe the cause) is a menu of tantalizing treatments designed with a man's body in mind -- treatments with words like "camouflage" and "golf" in their names...