Stop reading this article and drive directly to the nearest 7-Eleven. The Powerball lottery jackpot has reached an all-time high: already over $1.4 billion and expected to climb even higher by Wednesday's drawing. Even if you know for a fact that the odds of winning Powerball (one in 292,201,338) are far worse than being eaten by a shark or being elected president, buying a $2 Powerball ticket seems like a small price to pay for the chance to be stupidly rich.
And you're not alone. According to calculations by the statistics nerds at FiveThirtyEight.com, the number of people who play Powerball increases exponentially with the cash value of the jackpot. The bigger the payoff, in other words, the more suckers (er, people) play.
Here's how it works. Every time someone wins the Powerball, the jackpot resets to $40 million. According to data from LottoReport.com, only diehard Powerball players buy tickets when the jackpot is below $100 million. Above that milestone, ticket sales begin to rise quickly. But the real “tipping point” occurs around $250 million, when “regular Joe” office workers start pooling cash and sales blow up to over 200 million Powerball tickets per drawing.
These numbers sound about right to Gary Miller, spokesman for the Pennsylvania Lottery, one of 44 state lotteries (plus D.C.) that participate in Powerball.
“There is definitely a ‘sweet spot' for jackpot size when it comes to motivating players,” Miller says. “It used to be in the $200 million range but now players seem to really engage when a jackpot reaches $300 million or above.”
The lottery is big business. In 2014, Americans spent $70.1 billion on lottery games, more than they spent on sports tickets, movie tickets, video games, books and recorded music sales combined. But don't think for a minute that the Multi-State Lottery Association (MUSL), which operates Powerball, doesn't want us to spend even more.
On Oct. 7, 2015, the MUSL announced some changes to its Powerball “gaming matrix” that substantially decreased the odds of winning the Powerball grand prize from one in 175,223,510 to one in 292,201,338. The harder it is to win, the more the jackpot grows. And the more the jackpot grows, the more people buy tickets.
Miller of Pennsylvania Lottery confirms that the October odds change was made because “we do know that Powerball players are increasingly motivated by larger jackpots.”
And let's not forget another compelling reason why more Powerball tickets are sold when there's a big fat jackpot — articles like this! Every time the Powerball reaches a big round number like $300 million or $500 million, the press pounces on the story. A Google News search Friday for “Powerball jackpot” generated 3,880,000 results. Even folks who never considered playing the lottery might start to feel lucky when they read headline after headline about a “record-breaking” jackpot that could reach $1 billion.
So here's the $1 billion question: Will you buy a Powerball ticket? Sure, the odds of winning the jackpot are roughly the same as pulling your name out of a hat filled with the names of every man, woman and child in America. But if you don't buy a ticket, your odds are infinitely worse.