With the increase in popularity of high-definition television, more and more celebrities are worrying about just how smooth their skin will appear on your TV screen. Because of this, many well-known personalities -- most notably Madonna -- have turned to oxygen facials, designed to plump and smooth the face immediately with no telltale red splotches left behind [source: Singer].
An oxygen facial delivers a mixture of hyperbaric oxygen, or pure oxygen at a high pressure, and anti-aging serum through an airbrush to the face and body. It's almost as though someone is using a tiny power washer to pump oxygen and moisturizer into the skin. People who use oxygen facials say the process helps makeup application because it gives the skin a smooth and moisturized surface [source: Singer]. Makeup also can be applied right after the oxygen facial, as opposed to traditional facials, which often require a 12-hour waiting period before you can apply any makeup.
The technology for today's oxygen facials was developed by an Australian company, and the procedure's popularity skyrocketed in the United States in 2006 after it was reported that Madonna was such a fan of the treatment that she had a machine in each of her homes [source: Parnass].
Many doctors say that the oxygen facial's effectiveness has not yet been proven because of a lack of clinical study. But those who offer the treatments say the facials can force oxygen and moisturizers into the skin for a temporary improvement. And the celebrities who swear by the treatment say it makes their faces flawless, even in a high-definition world.
Read on to find out why "Sex and the City" stars got oxygen facials.