The grandson of tobacco giant R.J. Reynolds founded the Foundation for a Smokefree America after seeing so many of his family members battle smoking-related illnesses. Patrick Reynolds sold off his stock in the tobacco company to launch the foundation in 1989. Since then, he's spoken at middle schools, high schools and universities, and he's even testified before Congress on the dangers of tobacco use. The nonprofit's mission is to "motivate youth to stay tobacco free, and to empower smokers to quit successfully."
The foundation works to educate current and potential smokers, as well as physicians and policymakers, on the dangers of smoking and smoking cessation techniques. They've also worked on media campaigns, like public service announcements starring celebrities aimed at preventing teens from picking up smoking. The foundation even produced an educational video targeting sixth through 12th graders called "The Truth About Tobacco."
Their smoking cessation efforts include online quitting tips, where they outline what they call the two phases of quitting smoking: "Quitting with Help" and "Staying Smokefree." They sponsor a helpline, 1-800-QUIT-NOW, for anyone looking to give up smoking or ex-smokers trying to avoid a relapse, and they suggest resources from other anti-smoking groups that can help as well. Their "quit smoking" page even includes a section of tips for smokers' family members on how to approach loved ones about quitting.