How could the generation that attended Woodstock and coined the term rock 'n' roll ever fall out of music's sweet embrace?
Boomers still wax nostalgic about their concert-going past and enjoy listening to good tunes, particularly if they're performed live. Groups such as the Rolling Stones -- and even U2, a multigenerational favorite made up of boomers themselves -- have the highest-grossing tours, even today [source: Waddell]. It turns out boomers are not only able to reminisce about their favorite music, but they're also catered to as a profitable demographic.
Baby boomers also accounted for more than 25 percent of music sales in 2006 [source: Glaister]. One quarter to 40 percent of baby boomers own an iPod or MP3 player, suggesting they still constitute a reasonable size of the music market in recent years [source: Zickuhr].
Baby boomers' sense of adventure doesn't fade with age. Would you dare try some of these popular baby boomer activities on the next page?